New 6.0 Features - Sell what you got fellas

[Bill Vermillion]

> I wanted to post this clearly so Bud and Friends can see this.

> I don't think any features are as important as a clear
> marketing strategy.

> Get some big clients to do a spread on the way they use filePro.

Good.

> Get a big celebrity to endorse it.  Bill Gates says "I love filePro".

Endorsements are a dime a dozen IMO.  In this day an age most/many
endorsers don't even use the product they endorse.

> Get a partnership with some company that will get our name in
> the market.

Good

> Get a spot on the Superbowl.

That would probably be more than the yearly FP payroll.

> Get the software in the Radio Shack stores.

Have you been in a Radio Shack store recently?

> Get books in the book stores.

What books?

> Get people to haunt forums of DB developer people for
> Windows/Unix/Linux and post heres what I do with filePro. With
> emphasis on speed and easy of use - stability of data storage -
> cross-platform development.

Too often I've seen people confuse filePro with FileMakerPro.

> Have Ken figure out a way to automate these postings and let them rip.

Automated postings bring the warth of the readers down upon your
neck.  It could be quite counter-productive.

> Find a software company that needs a database management product line 
> and talk to them about a partnership.

Good.

> There has got to be some brillant minds out there that have
> money and need somewhere to invest to grow a company with a
> product like filePro. They put money into all the .coms and
> they needed to start from scratch. We got something aready
> done, just needs the right kind of backing.

Far too many people who put money into the .coms never got anything
more than an empty wallet and bad memories.

Just my impressions from wandering the 'net for years.

I even attempted to start a filePro newsgroup on the 'net back
in the late 1980s.  The newly self-appointed 'net-police' decided
that alt groups should follow the same rules as the big six [ which
is why alt was created ] and it failed.

Bill


-- 
Bill Vermillion - bv @ wjv . com