New 6.0 Features - Sell what you got fellas

[Nancy Palmquist]

Bill Vermillion wrote:

>>I wanted to post this clearly so Bud and Friends can see this.
> 
> 
>>I don't think any features are as important as a clear
>>marketing strategy.
> 
> 
>>Get some big clients to do a spread on the way they use filePro.
> 
> 
> Good.
> 
> 
>>Get a big celebrity to endorse it.  Bill Gates says "I love filePro".
> 
> 
> Endorsements are a dime a dozen IMO.  In this day an age most/many
> endorsers don't even use the product they endorse.
> 
It may not be everything, but if a IT departement head or CEO of a big 
company discussed the tool as a way to solve a difficult problem, it 
might turn heads.

> 
>>Get a partnership with some company that will get our name in
>>the market.
> 
> 
> Good
> 
> 
>>Get a spot on the Superbowl.
> 
> 
> That would probably be more than the yearly FP payroll.

I can dream, can't I.
> 
> 
>>Get the software in the Radio Shack stores.
> 
> 
> Have you been in a Radio Shack store recently?

Not looking for software - How about BEST BUY?  Amazon.com

> 
> 
>>Get books in the book stores.
> 
> 
> What books?
> 
filePro for DUMMIES -

> 
>>Get people to haunt forums of DB developer people for
>>Windows/Unix/Linux and post heres what I do with filePro. With
>>emphasis on speed and easy of use - stability of data storage -
>>cross-platform development.
> 
> 
> Too often I've seen people confuse filePro with FileMakerPro.
> 
I agree.

> 
>>Have Ken figure out a way to automate these postings and let them rip.
> 
> 
> Automated postings bring the warth of the readers down upon your
> neck.  It could be quite counter-productive.

Not 20 a day, but once a week or month.  Just to keep a message in the 
queue.
> 
> 
>>Find a software company that needs a database management product line 
>>and talk to them about a partnership.
> 
> 
> Good.
> 
> 
>>There has got to be some brillant minds out there that have
>>money and need somewhere to invest to grow a company with a
>>product like filePro. They put money into all the .coms and
>>they needed to start from scratch. We got something aready
>>done, just needs the right kind of backing.
> 
> 
> Far too many people who put money into the .coms never got anything
> more than an empty wallet and bad memories.
> 
> Just my impressions from wandering the 'net for years.
> 
> I even attempted to start a filePro newsgroup on the 'net back
> in the late 1980s.  The newly self-appointed 'net-police' decided
> that alt groups should follow the same rules as the big six [ which
> is why alt was created ] and it failed.

There has got to be a more general forum or newsgroup that would accept 
discussion of a great data-base product.  It would be better not to be a 
filePro only forum such as,  A Unix forum, DB managers forum, DB 
developers forum,  Web page applications, ODBC developers, etc.

> 
> Bill
> 
> 


-- 
Nancy Palmquist
Virtual Software Systems
PHONE: (412) 835-9417			Web site:  http://www.vss3.com