New 6.0 Features - Sell what you got fellas

[Bill Vermillion]

It was Mon, Oct 25 17:44  when Jay R. Ashworth said "Mia kusenveturilo estas
plena da angiloj. And continued:

> On Mon, Oct 25, 2004 at 04:36:05PM -0400, Bill Vermillion wrote:
> > > >>Get a spot on the Superbowl.
> > 
> > > >That would probably be more than the yearly FP payroll.

> > > I can dream, can't I.

> > A complete waste of money with the amount of dollars spent
> > vs the target audience reached.  Superbowl advertising is for consumer
> > product - mass market.  Apple launched the MAC in a Superbowl
> > in 1984 - capitalzing on the 1984 image inspried by the novel a
> > few years earlier - but they were hoping to get millions of
> > impressions.

> I can't seem to find a reference, but I'm told that McDonnell Douglass
> advertised the *F-16* on the Super Bowl back in the late 80s or early
> 90s.  Had a phone number.   Got maybe 500 calls, sent maybe 100
> brochures, maybe maybe 20 sales calls... and made one sale.  Don't
> remember which country. 

> I'll try to locate a reference if no one else remembers it.

But it would take about 10,000 copies of filePro to make the sale
worth while, but selling one F16 was still probably quite
profitable.  [Just SWAGs there on FP based on a $1,000,000 spot
cost and allocating $100 per copy for advertising purposes].

> I'd *desperately* love a copy of the spot, if anyone has it on tape.

I always wanted a poster of the saleman with an Uzi.

> > The first thing a person using any database application needs to do
> > is understand the nature of databases.

> You do?  :-)

They are about as predictable and understandable as cats.

> >                                         In the past I've seen so
> > many truly awful implementation of filePro as it is deceptively
> > simple.   But it doesn't have the safeguards built in like
> > some of those targeted to end-user to keep them from screwing up
> > royall.
> 
> Indeed.
> 
> > And my personal bias is that I hate anything that has DUMMIES 
> > in the title.

> Though, ironically, they're pretty passable, believe it or not.

I could never bring myself to pick one up.  There are also
publishers that I won't go near as their quality is so low.
So many of the quick learning books are fraught with
mis-information that I'm suprised the computer has caught on so
well.  Maybe it did so in spite of the books :-)

My last computer book purchase came from Addison-Wesley.  I've
never had a bad one from them, or Springer.

That is more than I can about most of the others.  Even O'Reilly
has slipped a bit on some IMO.

Bill
-- 
Bill Vermillion - bv @ wjv . com