New 6.0 Features - Sell what you got fellas

[Jay R. Ashworth]

On Mon, Oct 25, 2004 at 04:36:05PM -0400, Bill Vermillion wrote:
> > >>Get a spot on the Superbowl.
> 
> > >That would probably be more than the yearly FP payroll.
> 
> > I can dream, can't I.
> 
> A complete waste of money with the amount of dollars spent
> vs the target audience reached.  Superbowl advertising is for consumer
> product - mass market.  Apple launched the MAC in a Superbowl
> in 1984 - capitalzing on the 1984 image inspried by the novel a
> few years earlier - but they were hoping to get millions of
> impressions.

I can't seem to find a reference, but I'm told that McDonnell Douglass
advertised the *F-16* on the Super Bowl back in the late 80s or early
90s.  Had a phone number.   Got maybe 500 calls, sent maybe 100
brochures, maybe maybe 20 sales calls... and made one sale.  Don't
remember which country. 

I'll try to locate a reference if no one else remembers it.

I'd *desperately* love a copy of the spot, if anyone has it on tape.

> The first thing a person using any database application needs to do
> is understand the nature of databases.

You do?  :-)

>                                         In the past I've seen so
> many truly awful implementation of filePro as it is deceptively
> simple.   But it doesn't have the safeguards built in like
> some of those targeted to end-user to keep them from screwing up
> royall.

Indeed.

> And my personal bias is that I hate anything that has DUMMIES 
> in the title.

Though, ironically, they're pretty passable, believe it or not.

Cheers,
-- jra
-- 
Jay R. Ashworth                                                jra at baylink.com
Designer                          Baylink                             RFC 2100
Ashworth & Associates        The Things I Think                        '87 e24
St Petersburg FL USA      http://baylink.pitas.com             +1 727 647 1274

	"You know: I'm a fan of photosynthesis as much as the next guy,
	but if God merely wanted us to smell the flowers, he wouldn't 
	have invented a 3GHz microprocessor and a 3D graphics board."
					-- Luke Girardi