WAY OFF TOPIC: Tracking cookies

[Kenneth Brody]

On 9/1/2011 10:34 AM, Richard Kreiss wrote:
> Top post:
>
> What all these advertisers forget is that when they just show you
> "targeted" adds, they may actually miss getting one interested in
> something new and interesting but never considered.
>
> Show only tech stuff and the may miss your interest in "whatever". :)
[...]

Okay, you're selling $Product, and want to advertise.  Will you:

(1) Pay $X to advertise to people who are interested in things similar to 
$Product,

or

(2) Pay $Y to advertise to people who might want to "try something new"?

What fraction of $X must $Y be less than before you become interested in 
choice 2?


Now, suppose you are offering advertising space.  Which service above do you 
offer?

-- 
Kenneth Brody