mkpcl & color logos

Fairlight fairlite at fairlite.com
Tue May 13 14:49:11 PDT 2008


Only Scott Walker would say something like:
> 
> I guess my customers are at the point where they want to see their logo
> on the emailed form in color.  

Can't speak to the technical points, but...

Do the customers know that it costs several times more to print in
colour?  Do they also know that it would be less costly to invest in
actual professionally printed letterhead in bulk, rather than printing it
in-house, on-the-fly, individually?

mark->
-- 
"Moral cowardice will surely be written as the cause on the death
certificate of what used to be Western Civilization." --James P. Hogan


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